Motorsport UK, the governing body for motorsport in the UK, is committed to promoting diversity, equity, and inclusion (DEI) within the sport. To amplify the impact of their wide range of DEI programmes, Motorsport UK partnered with Bean Research to develop a robust strategy for measuring and understanding the effectiveness of these initiatives. This collaboration resulted in a streamlined impact framework, enhanced reporting processes, and actionable insights that support the organisation’s sustainability and DEI goals. 

Motorsport UK faced the challenge of effectively capturing and analysing the impact of its many DEI programmes, each designed to widen participation in motorsport. The organisation needed a comprehensive and coherent framework that could align its diverse activities, standardise reporting and offer clear insights to support strategic decision making.  

Bean Research collaborated closely with Motorsport UK’s Sustainability Team to design a cohesive impact framework. Using the ‘golden threads’ approach we linked the outcomes of the various DEI programmes into a unified framework. By working with programme leads, Bean Research has used the framework to support streamlining and standardising reporting tools and dashboards across all DEI initiatives. This ensured consistency and clarity in data collection and analysis. 

Bean Research continues to work with Motorsport UK as a ‘guide on the side’, providing ad hoc support on reporting and new DEI programmes as needed.

“As a result of the support we achieved through Bean Research we were able to take a step back from day to day delivery and regroup on the impact we want to have and why we run these programmes. The most helpful element has been around providing a consistent narrative and language across our programmes that helps us tell our story effectively.” 

Jessica Runicles, Head of Sustainability, Motorsport UK