At Bean, I really appreciate working with organisations and clients who are achieving positive outcomes for people and communities. Digging into numbers, visualising data and extracting a story from mountains of information are central to my work with Funders and it is extremely rewarding to see our work at Bean playing a part in improving social impact.
Combining analytical thinking and a love for creativity, Cath has been involved in the marketing and research world for over 20 years, finding the meaning in numbers and interpreting “the story”.
With a First Class Masters in Business Science in Cape Town, Cath has always valued rigour in research approaches together with excellent communications to deliver reliable measures and actionable insights. She began her career working for the Unilever Institute of Strategic Marketing, at the University of Cape Town. After a brief stint in London, her time at TNS (now Kantar) turned into a permanent move to the UK, where she held roles at Kingston University and the then-startup, Shazam, leading their diverse market research projects. Cath spent 10 years at Mindshare, a global media and marketing services agency, in the business intelligence team, using data and insights to support and advise business decisions.
At Bean, the flexible and independent work environment suits her enjoyment of digging into the numbers, visualising data, and extracting understanding from mountains of information. Integrating her experience of the gamut of research roles, Cath is equally at home in a spreadsheet; writing a questionnaire; running client workshops or focus groups; or briefing a research agency as an objective client guide.
Cath works primarily with funders to support foundations in developing an understanding of the impact of their grants, how they can better monitor and integrate measurement and as a result, how they can fund and support greater social change.
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