Ahead of the 30th ICAP Charity Day, Bean Research was commissioned to conduct a retrospective evaluation to better understand the scope of impact that the day has had.

Bean analysed information on the donations, how the donations were used, as well as qualitative feedback from supported charities, and evaluated and assessed the outcomes and impacts of this social investment over the last 30 years.

Our research calculated that since 1993, ICAP Charity Day has directly impacted more than 7.7 million people worldwide, with a focus on children and young people.  In addition, 76% of the charities supported have been of small or medium size. These have made significant contributions to a range of causes such as the environment, disaster relief, and health and medical causes. Another aspect of the report was to develop a more systematic approach to impact assessment, so that future iterations of the charity day can be better informed.

“The impact ICAP Charity Day has had since 1993 is absolutely incredible. This is why I love my job, knowing we are making this much difference all across the world. Great to work with Charlotte and team on this over the last 6 months.”

Marsha Lacey, Head of Global Community Engagement, TP ICAP